Mountainsmith

 

Sometimes you have to laugh and feel lucky when a client lets you do whatever you pretty much want when targeting the backpacking culture.

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While working as the sole designer at a boutique agency called Scream, I was tasked to create ads and a catalog and a new brand image for Mountainsmith, which had no slogan. We needed a slogan! Our small team went out for a day hike to brainstorm ideas while wearing the packs and the goal was to return with a new slogan. After many miles and plenty of dead ideas, we finally landed on "Goes Where You Go". It was perfect! The rest just came naturally.

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